THE NEW YORK RANGERS

Hockey players are f***ing crazy. Almost as crazy as the players. So to sell more season tickets we decided to treat the players like they're on the team, because a team is nothing without its fans.


NY TIMES AD

We'll place an ad in the NY Times that looks like the front page of the paper announcing all the new team members.

 

FLYER

Recruitment flyers will be placed all over New York.

 
NHL telephone post.jpg
 

 

RADIO

 

JOINTHERANGERS.COM


A website that sells season tickets, and houses exclusive online content.

30 FOR 30: UNDER THE PAINT

In partnership with ESPN’s 30 for 30, The New York Rangers will release an online-only fan documentary found on JointheRangers.com. 

 

 

After purchasing season tickets, the fans will be treated like the true MVPs they are.

 

 

TRADING CARDS/SEASON PASSES


Fans will be given personalized trading cards to be used as their season passes.

 
 

 

OUTDOOR

 

WHEATIES

Season ticket holders will replace the athletes on the front of Wheaties boxes all around New York.

 

FATHEAD

Fans can order fatheads of themselves.

 
 

 

FACEBOOK

Copywriter: Knowlton Bourne and Erin Miller

Art Direction: Knowlton Bourne and Erin Miller