THE NEW YORK RANGERS
Hockey fans are crazy. Almost as crazy as the players. So to sell more season tickets we decided to treat the fans like they're on the team, because a team is nothing without its fans.
NY TIMES AD
We'll place an ad in the NY Times that looks like the front page of the paper announcing all the new team members.
Recruitment flyers will be placed all over New York.
A website that sells season tickets, and houses exclusive online content.
30 FOR 30: UNDER THE PAINT
In partnership with ESPN’s 30 for 30, The New York Rangers will release an online-only fan documentary found on JointheRangers.com.
After purchasing season tickets, the fans will be treated like the true MVPs they are.
TRADING CARDS/SEASON PASSES
Fans will be given personalized trading cards to be used as their season passes.
Season ticket holders will replace the athletes on the front of Wheaties boxes all around New York.
Fans can order fatheads of themselves.