SPIRIT AIRLINES

Spirit has cheap last-minute flights that are notoriously stripped down. So we created a day trip that puts the passenger's focus on the destination. For $50, passengers can experience a round-trip getaway every Saturday to an undisclosed location.

*Student Work 


 
 

 

DIGITAL OUTDOOR

 

SPIRIT WEBSITE

 

FAQ

With a trip like this, there's going to be a couple questions.

Featured on www.spirtspontaneity.com

 

SPONTANEOUS TEXTS

Before the trip, Spirit will send passengers clues as to where they are going via text

 
 

SOCIAL INVITES

Passengers can invite their friends to join them.

 

BOARDING PASS & GATE

 

SNAPCHAT GEOTAGS

 
 

 

ADWEEK

We can dream.

Art Director/Bad Ass: Fallon Parker